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Hine challenged Zooppa's global community of creative talent to produce ads promoting his debut novel Russell Wiley is Out to Lunch - an edgy corporate satire that reflects on the challenges of print media in the digital age. With $15,000 in cash awards, participants were asked to submit creative content to spark interest in Hine's novel and encourage readers to buy a copy. The Zooppa community responded with a wealth of creative content including videos, print ads and web banner ads.
Tags: books, internet-technology, jeff-hayzlett, multimedia-and-internet, richard-hine, user-generated-advertising, wil-merritt, zooppa
